Music Alumnus Named 2018 Nonprofit Marketer of the Year

Tuesday, August 7, 2018

Andrew Goldberg, Photo Courtesy of the American Marketing Association, Photo by Pierce HarmanAlumnus Andrew Goldberg (BA '97 Music Composition) was recently named Nonprofit Marketer of the Year by the American Marketing Association. The Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing across the United States.

Goldberg is vice president of marketing at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, where he has led the center's marketing department since 2007. During his tenure, the Arsht Center's marketing team has surpassed sales goals, established strategic subscription campaigns, led successful efforts in online marketing, and earned numerous creative awards.

Under Goldberg's leadership, the marketing team has launched creative community-focused programs, including UTIX ($20 tickets for college students), MiamiArtsJobs.com (a free job site for creative professionals), and ArtsLaunch, a free annual all-day cultural celebration. Miami's biggest event celebrating the arts, ArtsLaunch has grown to attract thousands each year and includes 100 cultural organizations, performances, tours, and interactive workshops. Prior to joining the Arsht Center, Goldberg worked at the Lyric Opera of Chicago, the Florida Grand Opera, and the Ravinia Festival.

While a student at the University of Illinois, Goldberg performed in the Other Guys and the Varsity Men's Glee Club.

Photo courtesy of the American Marketing Association. Photo by Pierce Harman.