Introduction
Whether you’re defining an entrepreneurial idea or writing a grant proposal, you’ll need to consider how to make your pitch appeal to your audience. What’s exceptional about you? What specifically do you create and why? Who is it for? What is distinctive about it?
First, get your basic idea in writing. Then condense your concept until it’s a quick sentence or two or a handful of phrases suitable for a profile or conversation opener. This is how artist Emmy Lingscheit describes her work:
Her prints, drawings, zines, and sculptural works examine the teeming strangeness, cooperation, and competition of the biological world, and their parallels in human society.
Notice how much you can grasp about her identity and her approach to design from these few words.
Imagine how a similarly thoughtful sentence would generate questions at a career fair or steer a potential buyer to your work. This line could be distilled to fit on a business card, function as a tagline on a website, or be the perfect sound bite for an ad.